LinkedIn Foundations Day

A half-day intensive Workshop hosted in Stockholm for entrepreneurs ready to grow their personal brand on LinkedIn.

May 6th · 8.30am–12.30pm · Central Stockholm · 8 people · 3,900 SEK

Book your spot

You're good at what you do. Your clients know it. The people who've worked with you know it.

But on LinkedIn, that version of you isn't coming through.

Maybe you post occasionally and get a few likes from people you already know. Then you stop - because it doesn't feel like it's working, and more importantly, it doesn't feel like you.

You post to “sound professional”, or you don’t post at all.

That’s no fun!

This workshop will teach you how you can show up as yourself and enjoy the process of posting on LinkedIn.

And even more, you will learn how to convert, build trust, and grow your authority within your specific niche.

Working in health? I’ve got you.

Working as a coach? Welcome!

Service provider? Join us!

Consultant? Perfect!

This workshop is for everyone, as long as you have a business and you’re open to marketing your services in a new (proven) way.

LinkedIn Foundations Day is a small-group, in-person intensive designed for entrepreneurs seeking clarity, structure, and confidence on LinkedIn.

You'll be in a room with a maximum of seven other founders and myself. There will be no generic advice that doesn't apply to your business. Everything is worked through directly - your niche, your voice, your offer.

By 12.30pm, you'll have a strategy you can use the very next day.

What you'll leave with:

1. A positioning statement

That makes the right people stop scrolling - and actually want to know more.

2. Content pillars built around your expertise

So you never sit down and feel stuck on what to post.

3. A 30-day content roadmap

Mapped to your goals, so you leave with a clear plan - not just inspiration.

4. A profile that works as a landing page

So that when potential clients land on your profile, they can’t resist.

5. Clarity on how LinkedIn actually works

The algorithm, the formats, what gets traction, and why. Then how you can apply it.

Investment

3,900 SEK

Book your spot now

In-person

Agenda expectations

Agenda: Tuesday, May 6th

8.30am — Check-in and introductions. You'll share where you are on LinkedIn right now - what's working, what's not, and what you want to walk away with.

9.45am — Positioning and profile. We get clear on who you're speaking to, what makes you different, and how to say it in a way that lands.

11.00am — Content strategy. Your pillars, your voice, and how to write posts that feel natural and actually connect.

11.45am — Implementation. You build your 30-day content plan and leave with it mapped out and ready to use.

12.30pm — Close.

Hosted by Frida Waywell

I've built a LinkedIn following of over 47,000 people - but what it's actually given me is a steady stream of clients, speaking opportunities, and real professional relationships, without posting daily or burning out.

I work with founders and solopreneurs who want to show up on LinkedIn in a way that's true to who they actually are - not a polished, performative version they can't sustain.

What I see most often: founders who have real expertise and real things to say, but no idea how to translate that into content that works. And underneath that, usually something quieter - imposter syndrome, fear of being seen, not feeling established enough yet.

That's what this day addresses. Both the strategy and the mindset behind it.

Client Reviews

"I love how Frida made it all so easy, understandable and clear. Eliminating all confusion I had about the platform. It was such a relief walking away feeling like 'this is what I need to do, and now I can just do it.' Such a boost of energy and inspiration."

"The workshop really inspired me to use LinkedIn more. Frida has the knowledge - and she makes everyone in the room feel seen and heard."

"The workshop opened my eyes to the hidden value lurking in LinkedIn. I am more aware about how to use my profile and content to engage with people and drive business."

Feedback from our previous intensive

Book Your Spot Now

The details:

Date: Tuesday, May 6th Time: 8.30am – 12.30pm

Location: Underverket Co-working, Surbrunnsgatan 10, 114 27 Stockholm

Group size: Maximum 8 founders

Investment: 3,900 SEK

What's included: Breakfast, the 3 hour training & implementation, a 30-day content roadmap, profile review, and a WhatsApp group for follow-up support after the day.

If you don't feel like you finally get LinkedIn - and know exactly what to do next - you get your money back!

Book A Spot Now

Frequently Asked Questions

No. Foundations Day is designed for founders who are new to LinkedIn or have been inconsistent. If you're already posting regularly and want to grow faster, this may not be the right fit - feel free to send me a message and we can work out what makes sense
Spots are limited and the group format means the day only works when everyone is there. If something comes up, get in touch as soon as possible and we'll figure out the best option.
Yes - as long as you're a founder or solopreneur with a service or offer you want LinkedIn to support. The strategy works across industries. Everything is applied directly to your business during the day.
In a beautiful co-working space in the centre of Stockholm. Details will be sent via email once your space is confirmed.