A 90-day LinkedIn growth system for busy health founders with a clear mission.
Frida Waywell
The results of consistent, high-quality copy:
In just 30 days, we see a consistent increase in impressions and engagement.
Maya went from having no LinkedIn account to 1700+ followers in 90 days.
Do you have a health company and feel ready to use your personal brand to drive it’s next stage of growth?
I have spent the last two years growing my own audience and learning how LinkedIn works. Now I’ve built a signature system that helps health founders do the same - because LinkedIn needs more health leaders who think independently - and aren’t afraid to share it.
Right now, you’re watching more and more founders grow fast on LinkedIn - while you’re either hesitant to start, or posting inconsistently and seeing little to no return. You know personal branding matters, but content keeps slipping to the bottom of the list.
I’ve helped health entrepreneurs, coaches, CEOs, and consultants turn their experience into clear, consistent LinkedIn content that:
Builds trust
Positions them as leaders
Brings in high-quality leads - without living online
Approved by health pioneers:
My LinkedIn is something I don’t have time for, so having Frida manage my profile saves me so much time. She has mastered my tone of voice.
— Oskar Moore
Frida is extremely reliable to work with and she manages to create posts with ease from our monthly calls! She’s great at reaching the right people.
— Maya Qureshi
Before working with Frida, I felt completely lost. I didn’t know what to post and struggled to attract any engagement.
After working with her, I finally had a clear content strategy in place. She helped me shape my mission and personal story into a strong content pillar and optimized my profile so everything felt aligned and easy to understand.
— Flavia De Prezzo
A streamlined, hands-off process - designed to keep you in control without demanding your time.
Strategic Kick-Off Call.
LinkedIn Profile Optimisation.
Monthly Content Review Sessions.
Monthly Analytics & Directional Review
What you get:
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Before anything goes live, we clarify:
Your perspective and core beliefs
What you should be known for in the health space
How your content supports your business goals
This ensures your content builds authority, not noise.
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Your LinkedIn profile is rebuilt to function as a high-converting landing page - so when people land on your profile, they immediately understand:
Who you help
What you stand for
Why they should trust you
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We extract your lived experience, opinions, and health journey and turn them into:
Clear content pillars
Repeatable post angles
Messaging that sounds like you - but sharper
This becomes the foundation for everything we publish.
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For 90 days, I handle your LinkedIn presence end-to-end.
This includes:
Writing and publishing content consistently (x4 per week)
Maintaining your voice and positioning
Building momentum while you stay focused on your business (x4 days per week engagement)
You don’t need to think about what to post - it’s taken care of.
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Each month, we review:
What’s resonating
What’s driving conversations and inbound leads
What to double down on next
So your content evolves strategically, not randomly.
Attracting your people doesn't have to be complicated
How we get started
Your story is the foundation of your authority. We unpack what has actually shaped your perspective - your health journey, your founder path, the moments that changed how you think, work, and lead. From this, we extract the lessons, patterns, and emotional truths that make your voice unmistakably yours.
Your Story
Your beliefs are what differentiate you. We define what you truly stand for - the principles, opinions, and perspectives that guide your work. Some may be bold or uncomfortable, but they’re honest. These beliefs become the backbone of your brand and the reason the right people trust you.
Your Beliefs
We identify what your audience is really struggling with - not the surface-level problems, but the ones they rarely say out loud. Your content is written to speak directly to these tensions, with every piece answering one question: How does this help them move forward?
Your Audience’s Pain
You already have a story. What you don’t have is a way to turn it into consistent, high-impact content that people actually want to read - and buy from.
Most people are making the mistakes of:
Sharing too much, or nothing at all
Sounding generic without realising it
Writing like everybody else, not like themselves
Posting “valuable” content that never fails to show personality
In just 90 Days, you can have:
A profile that converts attention into trust
Consistent, high-quality content published for you
A LinkedIn presence that supports your business - without draining your time
Thousands of people seeing your content on a daily/ weekly basis
Read some of my LinkedIn posts
Hey, I’m Frida
I started writing consistently on LinkedIn in 2023, purely to build my health-marketing agency. I quickly saw growth and realised how powerful the platform is for generating leads and building a genuine community.
Within a year of consistent posting, I reached milestones that led people to ask how they could do the same. From there, I began advising founders, entrepreneurs, consultants, and experts on how to find their voice, build real authority, and turn ideas into opportunities.
But as I worked more closely with the health space, I noticed a gap.
There’s still a lack of high-quality, nuanced health content on LinkedIn - content shared by individuals who are evidence-led, values-driven, and ready to build something meaningful.
That’s the gap I’m here to fill.
The future of health deserves better voices, and it starts with founders who are willing to be seen, heard, and trusted.
